CoinMarketLeague logotype
Subheader bannerSubheader banner

The State of Digital Blue-Chip Art in 2023: What to Expect in the Upcoming Months

If you love art, whether it's traditional or digital, chances are you've come across the term "blue-chip art." And if you're reading this article, you're likely eager to learn more about it and its potential for the future.

blog post image
In this article, we'll guide you through the world of blue-chip art – what it means, its current status, its future possibilities, and safe methods to buy it today.

So, let's dive in!

What is Blue-Chip Art?

Blue-chip art is a term used to describe famous artworks (which are often more expensive) that have a proven record of success.

This type of art is recognized and not only sells for high prices at auctions but also tends to become more valuable over time. It is used to talk about art that's considered a safer choice when investing in the art world.

Blue-chip art is a term applied to traditional physical and digital art pieces that share these qualities. Yet, it's often linked more to digital art forms like NFTs, which we'll also delve into below.

The following NFT collections represent some well-known blue-chip arts:

·        Mutant Ape Yacht Club;

·        Bored Ape Yacht Club;

·        Moonbirds;

·        Azuki, etc.

As you can guess, "blue-chip" comes from trading language, describing a stock in a solid and profitable company.

State of Digital Blue-Chip Art in 2023

Examining the current state of digital blue-chip art in 2023 reveals a connection between its performance and the broader crypto and NFT market trends. Presently, both blue-chip art and the overall crypto/NFT market are facing challenges.

The decline in NFT prices and sales is evident, with several factors contributing to this situation.

A significant factor is the reduced trading activity of popular NFT collections, representing a substantial portion of the market.


Prominent collections like Bored Ape Yacht Club, Mutant Ape Yacht Club, CryptoPunks, and Meebits historically played a pivotal role in driving market activity, accounting for over 60% of NFT trading. However, in July 2023, more than 80% of these blue-chip art collections were underused for trading, directly affecting the market's vitality.

Source: NFTstats.eth - Twitter Account

This (in addition to the indirect effects generated by the bear market in crypto) has caused considerable price declines for these collections.

Illustratively, the plummet in value can be observed through instances involving blue-chip art. For instance, in 2022, Justin Bieber invested over $1 million in a Bored Ape NFT, which has since lost 95% of its value.

Similarly, notable figures like basketball star Stephen Curry and music icon Madonna purchased NFTs at higher prices, only to witness substantial declines in value – Curry's NFT dropped from nearly $180,000 to around $58,000, and Madonna's NFT saw a decrease from approximately $466,000 to about $53,000.

These cases are not isolated incidents, as many blue-chip art pieces and other basic NFTs are experiencing similar declines during this period. However, avoiding a sense of pessimism is essential, as this downturn doesn't signify an overall collapse.

The potential for recovery remains contingent upon the eventual return to normal of the crypto market (because the crypto market influences the NFT market) and the conclusion of the bear market.

The underlying technology behind NFTs persists and cannot be disregarded.

Looking ahead, a long-term perspective suggests that positive results will materialize, accompanied by a shift in market sentiment as conditions improve.

Can Digital Blue-Chip Art Be Profitable in the Future?

History shows the profitability of blue-chip art within the NFT realm. Having invested in NFTs like Bored Ape during their initial release, individuals who can be labeled as visionaries undoubtedly reaped consistent profits.

Looking ahead, a revival in the crypto and NFT market will likely result in a surge in the value of blue-chip art. Following the broader crypto pattern, it's likely that blue-chip art will not only recover from the current bear market but also surpass its previous all-time high.

However, considering the current market situation and trends, it's advisable not to anticipate an immediate return to normalcy within the next 2-3 months. The market's restoration to normal conditions will naturally occur, and that takes time.

Given this perspective, the present period of reduced prices for these blue-chip art pieces presents a strategic opportunity for accumulation.

The Most Secure Methods to Obtain Digital Blue-Chip Art

Exercise caution when it comes to accumulating, as not all accumulation methods are secure.

If you aim to gather during this phase, ensure you don't invest more than you can comfortably afford to lose. If, for instance, acquiring a new ergonomic chair is vital for your well-being to prevent issues like scoliosis or spinal disc herniation, prioritize that purchase. However, you can consider accumulating if such immediate needs aren't pressing.

To engage in secure accumulation, we've outlined two distinct yet safe approaches to accumulating blue-chip art:

Direct Purchase on NFT Marketplaces

The simplest and most secure method to buy blue-chip art is by using a reliable NFT Marketplace. Notable platforms like OpenSea, Blur, and Rarible fit this description.

To make a purchase on one of these platforms, begin by confirming whether your preferred platform features the specific blue-chip art you're interested in. Next, remember that you'll require a cryptocurrency wallet and a certain amount of cryptocurrency, typically ETH (which is also one of the biggest crypto by market cap).

For security reasons, prioritize a trusted wallet, like MetaMask, and buy the necessary cryptocurrency (usually ETH) from a reputable exchange.

After that, you can buy the blue-chip art you want.

Buying NFT Stocks

If you're aiming to gather digital blue-chip art but need more funds or are cautious about the substantial risks tied to directly buying such pieces (given their usually appeal to wealthy and very wealthy individuals), an alternative way is to buy NFT stocks.

NFT stocks involve buying shares in companies specialized in NFT investments (or those who simply only hold), often with a focus on blue-chip NFTs. This approach offers lower risk since these companies typically have a varied collection of NFTs or projects that can balance out the performance of any individual blue-chip art piece.

Moreover, NFT stocks usually come at a more budget-friendly price than acquiring blue-chip art pieces just by you.

To get started, begin by researching firms engaged in the NFT sector. Next, choose a reliable stock trading platform, set up an account, deposit funds, and proceed to purchase NFT stocks.

This approach prioritizes safety as it operates within the established regulations of stock market laws, which provides investors with an added layer of security.


While the present circumstances ask for careful consideration for any investment, digital blue-chip art stands out as a premier choice within digital art. Consequently, significant concerns over the long-term prospects of this investment are less likely to arise.

Thus, you can easily accumulate digital blue-chip art in the current environment. However, if you need more funds to purchase such art directly, rest assured that equally viable alternatives exist.

Given the current landscape, take the time to assess which approach aligns better with your circumstances. When the situation improves and you've conducted thorough research, you can confidently make a decision that aligns with your specific needs.