The 2021 plans have been completed, closing the first chapter of the protocol’s development. The company says they’re ready to chart a new map.

Full speed into 22

In the first quarter of 2022, we may expect some crucial changes in terms of both the protocol and brand communication.

Basic functional improvement is the possibility of one-click login to the user panel using a wallet (ADS or Metamask).

With present ad tech and advertisers in mind — the company plans to introduce video and 3D advertising formats into the protocol.

Thinking about metaverse landowners — the company is planning to integrate more metaverses (Decentraland in addition to Cryptovoxels).

Adshares have recently launched their Discord channel — signifying the move to a more engaging and collaborative, sharing community.

One of the key plans is the brand pivot — from a tested and working crypto product to an ad tech solution, reaching out to a new target audience: media & advertising.

Following the brand refreshment, we may expect intensified communication on the company’s owned channels, mainly Instagram and LinkedIn.

All of the above is the logical consequence of doubling the Adshares team in terms of marketing, communications, and sales.

It’s time to build

Second-quarter seems just as busy. The company is going to introduce the Ad server Control Panel to make the system more accessible and user-friendly. We will also have another virtual world integration.

“If you want to go fast — go alone. If you want to go far — go together” — one might say that this African proverb is Adshares’ mantra for the year.

Repositioned and refreshed, our startup is ready to invite the Ad Tech world to start building on the Adshares blockchain.

Building brand awareness, forging new partnerships beyond the web3 market — aim to accelerate blockchain adoption in ad tech in general.

Adshares expands its communication channels, build the Ambassador program to help promote use cases.

The company also decided to prepare a special “Secret milestone” for the summer.

Summer madness

Come summer of 2022, the company plans to be ready with the new website design — which will also be hosting the Adshares Academy — where users will be able to learn everything about blockchain and Adshares protocol and services first-hand.

The team further develops their Ad server software — an Adserver Monitor service which will be yet another addition to building a “user-friendly blockchain ad server experience”.

For any entrepreneur with an idea, or willing to build on Adshares blockchain — the company announces a Developer Grant Program that helps developers and entrepreneurs experiment, discover and build.

New partnerships and new CEX listing will help further build recognition of the $ADS currency.

The fall collection

In the 4th quarter, Adshares plan to have the Software Development Kit ready in order to provide more self-service to users.

Some additions to the Ad server software are also planned — Including Adserver as a Service, Adserver Community Edition and Adserver Enterprise Edition.

From there — the company plans to move on to creating DAO assumptions and the whitepaper.

Yet another “secret milestone” is planed which may hep Adshares finish 2022 with a bang.